How to Create a Lead-Generating Compelling Offer in just 1 Work Day

April 24th, 2012 by Shannon Sweetser No comments »


Your goal as a marketer should be to, over-time, transform your website from a stagnant brochure into an optimized piece of machinery which regularly attracts new visitors (via social media and search engines). Your second goal should be to better convert those visitors into leads for your business.

One of the best ways to attract and convert visitors is to create valuable content in the form of a compelling offer. However, every day I talk to marketers who say they never have enough time to really grow their website’s assets. To help increase turn around time on creating compelling offers for your website, here are some tips on how to accomplish the task of creating and completing your compelling offer in just 1 day.

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MAKE SALES NOT WAR: 3 Ways to Stop Blasting Emails & Start Nurturing Leads!

February 24th, 2012 by Shannon Sweetser No comments »

Lead-NurturingDespite the relative new-ness of many of the inbound marketing tools available today, the methods many marketers are using appear surprisingly archaic.

If you’re still sending “email blasts” instead of setting up lead nurturing campaigns, you’re missing an incredible opportunity to engage your lead base.

Get Personal

One way to prevent your lead nurturing efforts from becoming stagnated is to personalize the experience for your leads. Most email software programs have a way to populate the first name into the email using a token which will generate the first name from your contact’s file. If you want, you can also use these built-in personalization tools to help drop other personalizing information into the email (company name, what compelling offer they downloaded, etc) to help make the experience seem more personal.

» Read more: MAKE SALES NOT WAR: 3 Ways to Stop Blasting Emails & Start Nurturing Leads!


How to Make Infographics Part of Your Existing Content Creation Strategy

February 17th, 2012 by Shannon Sweetser 1 comment »

1-why-infographicsWhen I was contracting at HubSpot back in 2009-2010, I worked with the awesome designer, Mike Worth, to create an infographic called The Birth of the Inbound Marketing Universe: Google to HubSpot. It was a great opportunity for me to utilize my Wikipedia and research skills to develop an interesting piece of content for HubSpot that visually articulated how Inbound Marketing developed from the inception of the internet to today.

While, I had no experience with infographics before my HubSpot days, I was a fast learner. After learning how easy it was to create an infographic, I’m often surprised that more companies don’t invest the time to include them into an existing content creation strategy. I think the assumption for most people is that infographics are time consuming or expensive. However, considering that personal financial software provider Mint churned out a mountain of infographics in just 2010 alone – it seems silly that more companies aren’t doing the same.  Therefore, here a few tips that should assist you when creating your first infographic for your business or blog.

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How Successful Storytelling Builds a Stronger SEO Strategy

February 15th, 2012 by Shannon Sweetser No comments »

SEO-StrategyStorytelling is a powerful tool that could supercharge your SEO strategy. Good stories excite us, compel us and stay with us.

When I’m working with a new business on an Integrated SEO Strategy, I use storytelling to excite and attract their prospects. In a world where consumers are able to use TIVO, caller-ID, and CAN-SPAM to block out the stories they don’t want to hear, it’s important that your story is the one that people don’t want to miss.

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The Secret to Posing for Photos You Won’t Want to Untag on Facebook

November 11th, 2010 by Shannon Sweetser 11 comments »

Wanna know a secret?

When digital cameras came into vogue, I was absolutely terrified of them.

I remember being home from college in 2001. It was December in Jacksonville, FL and everyone was showing off the Canon Powershot they’d just received for Christmas. The bar my friends were partying at had an outdoor patio; there were about a thousand empty Rolling Rocks on the ground. I had recently bleached out my hair into a revolting orange color, so when I’d see a camera edging out of a tight jean pocket, I’d hide…or worse.

Sometimes I’d cover my face with my hands like a mole person being showered with natural light.

I looked ridiculous. You don’t have to. Here are some tips on how to take better photos, build your photo confidence and keep your face on camera and out of your hands.

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Why the 2010 Sasquatch Music Festival Ruined All Other Festivals For Me Forever

July 2nd, 2010 by Shannon Sweetser 2 comments »

When my friend Aaron suggested a group of us get together and mass exodus to the Pacific Northwest for the Sasquatch Music Festival, an Indie Rock festival held in the middle of nowheresville, Washington State, I was dubious. I’m 27 years old and not well-known among my friends as an outdoor enthusiast.

It’s not that I hate the outdoors. I like walking outside. I like eating in the sunlight. I really enjoy a time on the beach. However, my times outside are always book-ended by a shower and a nice warm & soft bed.

You see most of the people who go to the Sasquatch Music Festival are a special breed of hyperactive, crunchy hipsters mostly found in the Pacific Northwest. I’m a southern transplant in New England who believes in air-conditioning.

I’d love to be the type of girl who could just throw on a t-shirt, take a sponge bath and forget all my cares and worries in a pair of skinny jeans and day-glow colored shirt. However, I’m not like that and my friends who were like that aren’t like that anymore.

Columbian River Vantage Washington

That’s why we rented a gorgeous rental house right on the Columbia River in Vantage Washington.  While thousands of Spokane kids were rocking the shanty camp towns and rocking the Honey Bucket, my friends were sleeping comfortably in our real beds, cooking Pancakes every morning and soaking in the Hot Tub every night while watching the stars.


After several nights of this posh and cushy festival experience, I soon realized that my relative comfort wasn’t the only reason I felt that Sasquatch was the festival for people like me (read: Old Indie Rockers). While the Sasquatch Festival has its fair share of younglings who threw massive costume parties in honor of Passion Pit and MGMT, I felt quite at home there, too. You see, old indie rockers like me… we still like to kick back and slum it with the kiddos every now and then, too! Sure our insides don’t take the PBR like the used to and we don’t always throw ourselves into the pit and stay there dancing for hours, but we know our fucking music. Fortunately, the perks of Sasquatch don’t just stop with the killer line up.

» Read more: Why the 2010 Sasquatch Music Festival Ruined All Other Festivals For Me Forever